Intrigue Media: Driving Performance Through Call Recording

The Challenge: Performance Management
Intrigue Media, a Guelph-based company with a bold vision to become Canada’s leader in local marketing, has built an innovative digital network. Their strategy leverages hundreds of Point-of-Purchase TV screens across Southern Ontario to deliver targeted, sales-driven messaging.

But their success hinged on one critical factor: the performance of their inside sales team. To achieve their ambitious goals, Intrigue needed a tool that would sharpen sales effectiveness and maximize conversion rates.

The Solution: Dialnex Managed PBX with Call Recording
By implementing the Dialnex Managed PBX Business Phone System, Intrigue Media gained access to 80+ enterprise-grade features—including the Call Recording function, which became central to their performance management strategy.

Call Recording allowed leadership to:

• Review and analyze sales calls for coaching and training

• Identify best practices and replicate success across the team

• Ensure consistent, high-quality communication with clients

The Result
For Intrigue Media, the investment quickly proved invaluable:

“The investment is a drop in the bucket compared to the value that we’ve received.”
— Rob Murray, Co-Founder

With Dialnex, Intrigue Media now has the tools to measure, refine, and elevate sales performance, positioning them strongly on their path to becoming Canada’s local marketing leader.